Never underestimate the power of a fantastic display in boosting your sales potential. When it comes to selling, presentation is key - so making your jewellery shop display top notch can help you turn a maybe into a yes.
Making an occasional change to the way you present your costume jewellery products can do wonders to how your customers see what you have on offer.
If you think a particular item will sell well, try placing it at eye-level in an elegant arrangement that won’t detract from the piece itself. At Amber Jewellery we believe nothing will boost the quality rating of a necklace like a stylish display bust, with the jewellery draped delicately around the nape.
Or, if you know your customers lean more towards displays that reflect the character of the jewellery, how about a rotating antique style display stand to show off your classic wholesale accessories? Pop your pearls and crystal embellished jewellery on the stand to dazzle your customers with a jewellery shop display that’s irresistibly vintage.
To bring some allure to your bracelet display, separate your items into easy to navigate, attractive categories on a bangle and bracelet display stand. You could categorise by colour or theme and place the stands on different levels; the descending stage will allow your customers’ eyes to take in and appreciate each category separately, enabling them to discern immediately the collections in the range that are to their taste.
Once your customer has selected their product from your enticing display, use some jewellery packaging to add a loving finishing touch.
Packaging is not only pretty, it tells your customer that thought and care has gone into the whole process of the product they have purchased, right up to taking it home.
Our velvet and organza pouches say this perfectly, particularly for very small items such as brooches or delicate wholesale hair accessories, available in a variety of colours and complete with a drawstring to tie in a bow.
For bigger bracelets and necklaces you may prefer a box; our bronze jewellery gift boxes will protect the jewellery until it reach their new home, and could even be incorporated into your display. Stacking jewellery boxes at an angle to face your customer is the perfect way to create a sense of space and avoids a sense of clutter in your jewellery display.